San Diego Search Engine Optimization Expert

13 Search Operators for Ultimate Link Building

PLEASE NOTE: THIS IS A REVITALIZED BLOG POST FROM 2008. MANY OF THE TIPS AND TOOLS USED IN THIS POST ARE NO LONGER THE SAME.
EXAMPLE: GOOGLE NO LONGER PROVIDES THE MAJORITY OF THESE SEARCH OPERATORS.

Every once in a while and depending on what website I’m working on, I’ll use different search operators to find easy links relevant to the keywords I’m targeting on the SERP’s. There are many search engine query cheat sheets and SEO Blogs that give huge list of search operators to use when doing link building. So I’ve composed a list of all the search queries I could find to help you build a nice list of relevant sites to get backlinks from.

(You can copy this list to an excel spreadsheet or edit pad text editor and replace “keyword” with your targeted phrase)

  • add comment “keyword”
  • allinanchor:keyword
  • allintext:keyword
  • allintitle:keyword
  • allinurl:keyword
  • directory keyword
  • favorite links keyword
  • favorite sites keyword
  • intext:keyword
  • intitle:blog keyword
  • intitle:directory “keyword”
  • intitle:forum keyword
  • intitle:group keyword
  • intitle:keyword
  • intitle:post keyword
  • intitle:tag keyword
  • inurl:add-link
  • inurl:submit-link
  • inurl:blog)s)
  • inurl:blog keyword
  • inurl:directory “keyword”
  • inurl:forum(s)
  • inurl:forum keyword
  • inurl:tag(s)
  • keyword “add a url”
  • keyword “add site”
  • keyword “add url”
  • keyword “add website”
  • keyword “add your site”
  • keyword “advertiser testimonials”
  • keyword “favorite links”
  • keyword “favorite sites”
  • keyword “leave a comment” / “leave comment”
  • keyword “no comments”
  • keyword “notify me of follow-up comments”
  • keyword “powered by wordpress”
  • keyword “recommended links”
  • keyword “recommended resources “
  • keyword “recommended sites”
  • keyword “related sites”
  • keyword “related URLs”
  • keyword “submit a url”
  • keyword “submit site”
  • keyword “submit url”
  • keyword “submit website”
  • keyword “submit your site”
  • keyword “suggest a url”
  • keyword “suggest site”
  • keyword “suggest url”
  • keyword “suggest website”
  • keyword “suggest your site”
  • keyword “wiki” (site:.edu)
  • keyword blog
  • keyword bookmarks
  • keyword directory
  • keyword discussion boards
  • keyword donate
  • keyword donations
  • keyword donors
  • keyword forum
  • keyword group
  • keyword join
  • keyword members
  • keyword resources
  • keyword sites
  • keyword sponsor charity
  • keyword sponsors
  • keyword sponsorship
  • keyword tag
  • keyword websites
  • list keyword
  • list keyword sites
  • list of keyword sites
  • post comment keyword
  • post comment keyword
  • recommended links keyword
  • site:edu
  • site:gov
  • site:org

But check this out, all of these search operators can be used together. You can mix them up. You can use 2 of them, 5 of them or even all of them (for keywords like web, site, page etc. ;).

Imagine you are a webmaster for a hotel in New York city and you’re looking for more ways to obtain links from sites relevant to yours. Here are a few examples and explanations of how link building search queries would look if you mixed them up and played around with them.

allintext:keyword site:.edu – allintext:new york hotel site:.edu

  • This will bring up all the .edu sites that have “new york hotel” anywhere in the site’s text.

allintitle:keyword “links” – allintitle:new york hotel “links”

  • This will bring up all the pages with “new york hotel” and “links” in the title tags.

directory intitle:keyword – directory intitle:new york hotel

  • This will bring up all the directories with a page that has “new york hotel” in the title tag.

intitle:keyword “favorite links” – intitle:new york hotel “favorite links”

  • This will bring up all the “favorite links” pages with “new york hotel” in the title tag.

intext:keyword site:.edu – intitle:new york hotel site:.edu

  • This will bring up all the .edu pages with “new york hotel” in the title tag.

intitle:keyword inurl:keyword inbody:keyword – intitle:new york hotel inurl:hotel inbody:new york hotel

  • This will show all the the web pages with “new york hotel” in the title tag, “hotel” in the url and “new york hotel” somewhere in the body content.

inurl:keyword site:.edu – inurl:hotel site:.edu

  • This shows all the .edu webpages with “hotel” in the url

keyword “favorite sites” site:.gov – new york hotel “favorite sites” site:.gov

  • This will display all the government sites with “favorite links” pages and “new york hotel” somewhere within them.

keyword “suggest url” intitle:keyword – new york hotel “suggest url” intitle:new york hotel

  • This will display all the pages with the phrase “suggest url” somewhere on the page and with “new york hotel” in the title tag.

links “keyword” intitle:blog – links “new york hotel” intitle:blog

  • This will show all the pages with “blog” somewhere in the title tag and the phrases “links” & “new york hotel” somewhere within the site.

intitle:keyword “forums” site:.edu – intitle:new york hotel “forums” site:.edu

  • This will dislpay all the forums on educational sites with new york hotel in the title tag.

keyword “sponsors” site:.edu – new york hotel “sponsors” site:.edu

  • This will show all the .edu pages with ’sponsors’ and ‘new york hotel’ somewhere in it.

keyword “links” intitle:keyword site:.gov – new york hotel “links” intitle:new york hotel site:.gov

  • This will show all the government sites with “new york hotel” in the title tag and with the phrases ‘links’ and ‘new york hotel’ somewhere on that page.

I wish I could tell you guys about some other good ones. But I’m afraid I have to keep some to give me that edge when competing with other link building experts. But, I’m sure some of y’all could come up with some good ones yourself. Maybe even ones I’ve never thought of. So mix those up, change them around and create ones of your own. Feel free to comment some other good SE operator combos if you have or made any.

Some operator combos can be a gold mine. You’ll see.