I know this doesn’t have too much to do with SEO. But, I read this very interesting whitepaper about calling your leads (that could be generated through SEO) multiple times to increase conversion rate.
Leads360 recently performed a study that shows six calls equals success when trying to contact a lead. According to Leads360 on the first call attempt there is only a 39% chance of contacting that lead, making just one more attempted call increases the chance of contact to 72%. That’s an increase of 87% simply by making 1 more call attempt. However six is the magic number of call attempts, according to Leads360 if you make 6 call attempts there is a 93% chance of contact which is referred to by Leads360 as nearly the maximum possible contact rate.
Leads360’s studies also showed that 50% of leads are never contacted a second time. Call attempts are very imperative to maximizing contacts and conversions, leads are not inexpensive by any means and valuable leads could be lost by not making the correct number of attempts.
In order to maximize the value of your leads and become a successful sales team, it is highly advised that you track key metrics such as call attempts and implement a sales workflow that enforces six contact attempts.
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Tags: lead management, leads
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Thanks james for this useful info keep it coming it’s brill.
Thanks again
Good 1 james nice post.
your info is nice.thanks jame
Cheers James for the tips. I’ll keep it in mind when trying to return a customers call.