I know you’ve heard it before and I’m sure you feel you know what it is. Or do you? If you believe it, then why are you searching for SEO strategies or link building tips to rank better on the search engines? Face it, this is something you’re always going to hear because of the […]
You Are At The General Internet Marketing Category Archive
Split Testing & Why It is Important to Internet Marketing
What is Split Testing?
Split testing is simply testing 2 variations of the same variable within a particular marketing tactic. For example: ‘landing page A’ vs. ‘landing page b’ or ‘ad creative 1′ vs. ‘ad creative 2′. Or even testing position 2 vs position 5. It’s called split testing because you are splitting up your […]
