I know you’ve heard it before and I’m sure you feel you know what it is. Or do you? If you believe it, then why are you searching for SEO strategies or link building tips to rank better on the search engines? Face it, this is something you’re always going to hear because of the fact that it’s true. Content IS king. King of SEO and King of the net. Now, with search engines looking for signs of a good site by examining things such as time on site, bounce rate, toolbar bookmarks, tags, popularity of page in social networks, pages visited, content quoted on other sites with back links, ‘favorited’ sections of websites, percentage of return visits, mention in news and article back links, etc; there is no question that it’s content that keeps visitors on your site, coming back and talking about it and is a major factor in ranking on the SERP’s. If you follow my blog, you know that I focus a lot of time on link building, but nowhere near as much time as I do producing content and reviews.
Before I do and without getting into it, let’s just mention the obvious; keyword stuffed content, rearranged content, ungrammatical content and content made to barely pass Copyscape is soon to no longer work. Just think about it. A visitor comes to your site and either can’t read or understand what you are talking about. Why should that person spend time on your site? Why should he or she return? Was your site a waste of time? Bots can figure this out by examining how long that visitor is on all of the other sites ranking with you for similar queries and how many more sites (after yours) did that visitor have to surf before they found what they are looking for.
So if you aren’t satisfying the need behind the visitor’s query, another site will, thus becoming more relevant. That other site will get the bookmark. That other site will get a better ranking. Consider writing content visitors will bookmark, Digg, Stumble, or reference when discussing something similar. This will give you relevant back links that will last and not be degraded by constant upgrading search engine algorithms.
So, there’s my quick opinion on why content is king.