Content is King of SEO and King of the Net!

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By James Harrison ⋅ November 6, 2008 ⋅ Post a comment

Filed Under Content, content is king, king content

I know you’ve heard it before and I’m sure you feel you know what it is. Or do you? If you believe it, then why are you searching for SEO strategies or link building tips to rank better on the search engines? Face it, this is something you’re always going to hear because of the fact that it’s true. Content IS king. King of SEO and King of the net. Now, with search engines looking for signs of a good site by examining things such as time on site, bounce rate, toolbar bookmarks, tags, popularity of page in social networks, pages visited, content quoted on other sites with back links, ‘favorited’ sections of websites, percentage of return visits, mention in news and article back links, etc; there is no question that it’s content that keeps visitors on your site, coming back and talking about it and is a major factor in ranking on the SERP’s. If you follow my blog, you know that I focus a lot of time on link building, but nowhere near as much time as I do producing content and reviews.

Before I do and without getting into it, let’s just mention the obvious; keyword stuffed content, rearranged content, ungrammatical content and content made to barely pass Copyscape is soon to no longer work. Just think about it. A visitor comes to your site and either can’t read or understand what you are talking about. Why should that person spend time on your site? Why should he or she return? Was your site a waste of time? Bots can figure this out by examining how long that visitor is on all of the other sites ranking with you for similar queries and how many more sites (after yours) did that visitor have to surf before they found what they are looking for.

So if you aren’t satisfying the need behind the visitor’s query, another site will, thus becoming more relevant. That other site will get the bookmark. That other site will get a better ranking. Consider writing content visitors will bookmark, Digg, Stumble, or reference when discussing something similar. This will give you relevant back links that will last and not be degraded by constant upgrading search engine algorithms.

So, there’s my quick opinion on why content is king.

Discussion

10 Responses to “Content is King of SEO and King of the Net!”

I also believe that content is king. Really nice post.

Posted by SEO sydney | 2008/11/07, 3:10 AM

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It build trust from internet user if a search engine index only credible site and fortunately Google is following the rules. Without proper indexing, search engine would die.

Posted by search engine optimizer | 2008/11/10, 10:28 PM

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thank the above information, it helps me learn a new

Posted by paranormal | 2009/01/25, 10:40 AM

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Great content is really hard to make and unless something great gets into the content, an article can really be difficult to increase its own traffic. Will look for more of your entries and I’ll see if i can answer my concern. Thanks.

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Posted by ty | 2009/04/14, 9:48 AM

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But there has to be numbers for what´s optimal for search engines filter, or am I wrong?

Posted by Seo/webdesign=#1 prioritet | 2009/04/21, 5:06 AM

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These links are looking so informative and helpful to me. I would like say thanks to you for providing such kind of post.

Posted by Guaranteed Houston SEO | 2009/04/29, 11:07 PM

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Thanks for this great list of seo tips. It will be very helpful to me.

Posted by SEO - Search Engine Optimization | 2009/09/08, 2:59 AM

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I really liked your website. Thank you very much! Its a great website!very interesting and informative.
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Posted by Cheri | 2009/09/10, 6:32 AM

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Yes that is right content is king. it about time some came up with the idea content is king. ask Google they will say content is king.
content will be driving links into your website specially good content. this will give you a high page rank.
content will rank higher by google on the search results.
content will give you a good conversion rate.
over all a good SEO services is backed by a good content.

Posted by seo sydney | 2010/03/24, 5:55 AM

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I can add one small phrase to your statement and it'll reflect my own point of view: "FRESH contents is King of SEO". Only fresh contents! I hate to visit blogs where there is dated information. But don't worry – everything is OK with your jameseo blog – it refreshes regularly!

Posted by Sally | 2010/05/12, 3:01 AM

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