Google Webmaster Guidelines and Link Building Pt.5
January 9, 2008 – 1:13 am
Part 5 of 5 - Google Webmaster Guidelings & Link Building
This is the final part of my link building strategies that follow the Google’s Webmaster Guidelines.
Bullet 5 in the Google Webmaster Guidelines states “submit your site to directories such as the Open Directory Project and Yahoo!, as well as other industry-specific expert sites.”
So Google states submit you site to directories “such as” ; meaning DMOZ & Yahoo! are just examples.
But you have to think, why would they suggest those two? Maybe they skim through those directories to help determine rankings. Since Google mentioned these directories, I will start off with them 1st.
Peter Kent said in Search Engine Optimization for Dummies
“One way the search engines are probably trying to do this sort of thing is by using the Open Directory Project directory to provide some context. Because web sites listed in the directory have been put into categories, it gives the search engines a starting point to figure out what keywords and sites relate to what categories.”
Then I will search for directories relating to my keyword in other directories within DMOZ & the Yahoo! Directory and add my links to them.
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Once you found your directory…
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Category - Make sure it’s in the perfect section or on the perfect page.
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Title - Keyword rich, similar to your website title.
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Description -Similar to site description & content on page. But unique from other listings.
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url - make sure page is placed on a permanent url page, not a dynamic or flash page.
Next I want to find good directories that will help me obtain links Google will recognize and find relevant to my site.
Search terms like
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“weddings” “directory” or marriage directories
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Link:www.competitorsite.com “directory”
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Intitle:guitar “directory”
Just remember when submitting a site, make sure your title compliments your title tag, your descriptions compliments your website description and theme, and that your keywords compliment your meta tags.
Remember to think alpha numeric order. If the listings are listed in alphabetical order, you might want to consider creating a title that will show up higher on the page than your competitors.
Also, make your listing keyword rich but at the same time, make it attractive so that listing can have a good click through rate.
This concludes my 5 pt series on Google Webmaster Guidelines & Link Building
Keep in mind all of these link building tips Google provides us with are located in the “When your site is ready” section. So before you get started, you must complete Google’s Design and Content Guidelines & Technical Guidelines.
Bookmark this site to check out my next series on Onpage SEO - Following Google’s Webmaster Technical Guidelines
