This week’s infographic by SEOBook.com is about Google’s recent link devaluation update implemented into the algorithm, that most sites started to experienced around January 17th 2013.
Over the years Google has moved to “fight spam” at the same time Google’s business development team has pushed to “make spam.” The combination of those 2 (& pulling in additional non-link relevancy signals) has lowered the value of organic links.
Some Texts from the Infographic;
“Google got much more sophisticated at filtering and/or penalizing unnatural link profiles. As a result, getting organic spike in links brings on a certain degree of risk.”
“In 2011 Google introduced panda which hit some sites across the board. Even if your site had a great link profile it could still get hit if it had poor usage metrics and new negative signals.”
“Google relevancy algorithms moved beyond primarily link focused to include user experience signals.
Google will now devalue links gradually based on performance instead of you getting one fatal slap to the 20th page of Google instantly. This is their way o giving webmasters a chance to clean up their backlink profiles before their website disappears from the SERP’s completely. Lastly, Google isn’t as big on links like they used to be. (But both Panda and Penguin told us that some time ago).