Microsoft has always been one of the easiest engines to rank high on. I remember years back, MSN was the only engine I could check back to a week later and see results from keyword META changes and a little bit of keyword stuffing. Microsoft’s Live Search algorithm is a little more sophisticated now, however it still remains the easiest engine to rank on.
This post isn’t about me shedding my opinion on how to rank well on MSN Live. This post is strictly a MSN SEO summary from Microsoft’s very own Live Search Optimization Document.
So, lets dig into it. Here is what Microsoft says you should do to optimize your web site for their search engine.
1. Good content is #1 for Microsoft. A site should have unique content written in words that the visitor would use and understand. The content should be naturally linkable and provide content that is entertaining and/or useful. Don’t ‘lock’ up content in flash or java script unless you don’t want the content to be read by the spiders. All content and URL’s should be easy to link to. “Make sure you use descriptive text in your HTML title tag, header tags and URL anchor text“
4. MSN understands that you can’t wait for someone to find your site. You must submit your content. They say submit your site to the search engines and to appropriate communities. They recommend creating a sitemap for when submitting to the search engines. http://sitemaps.org. Also, create a XML sitemap that references the robots.txt file. Submit your site to all of the engines, directories, local listings and places that allow you to provide information about your website/company. http://webmaster.live.com.
5. No keyword stuffing. No duplicate copies of websites on different hosts. No content cloaking to trick users and/or robots. No hidden text that spiders can read but the user cannot, and don’t even come close! Do not participate in link farms. Do not find yourself in a lot of link farms and only link farms. Don’t create link farms or pages to lure links.“Links that are not relevant will not be counted as part of our ranking.”
As I said in the beginning, this post isn’t for my 2 cents. THIS IS REAL MSN SEO. Microsoft does boil down to that fact that it is a popularity contest. It’s about what you say about yourself and who and what others have to say about you. If you would like to read the Official MSN SEO Best Practices document, you can find it here: advertising.microsoft.com/seo-optimization
*Disclaimer – Have nothing to do with MSN, Microsoft, Live, Hotmail or Xbox.
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