More for Those that Just Don’t Get ‘SEO by the Hour’
More on ‘SEO by the Hour’ for those who don’t understand. Regardless of when the results of your SEO tasks you perform kick in, if properly recorded and explained to the client why the certain SEO task is being done makes it easy to provide deliverables on what you did with your hours.
Any SEO that does not track how long it takes for them to perform SEO or doesn’t know how to analyze the playing field correctly probably isn’t worth your time. They are wasting their time by not recording the most efficient processes and could be wasting your time too. And we all know time is money.
More points;
- Crawl rate is based on PR. There are enough tools to figure out how often the bots come now and how often they will come. Thus making it possible to estimate the next time your pages will be cached.
- Find a professional that wont waste your hours getting you links that will be worthless a year from now.
- When charging for SEO, it MUST be for the service/project; not the results. That’s why only SEO professionals that you trust to produce results should perform SEO services for your site.
Link building got it’s name for a reason. It requires work. Just like building a house.
- You use tools to help you speed up manual and tedious tasks and to help you determine how much “supplies you need”
- You can estimate the cost of everything produced
- And it’s actually possible (but not advised) to buy everything up front.
Do you want a link building expert that knows exactly the most effective things to do with the 1st 5 to 10 hours and has 100′s of rankings to prove it? Or, do you want someone that doesn’t have a clue and will just say “we’ll see”? I prefer someone that has tested and tested, tracked and reported various tasks, how long they took and more importantly how effective each of those tasks were toward their SEO initiatives. Make sure your SEO has tested various strategies, recorded their outcomes and know which are best for your site in it’s current state and for it’s future.
However you decide to purchase SEO, just don’t waste your money on someone that’s going to perform ineffective tasks for months and months and months. Just remember you can ask Google’s top results, how to be #1 and how much work/hours is needed to achieve such rankings.
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Trying to explain SEO and the whole “project” mind-set of it is one of the single most frustrating things one can encounter. The best way to look at whether SEO will be successful for a client is to see if they are patient enough AND believe in your ability to the point of allowing you to see the campaign through.
I think the information presented will be useful to many people a lot. That’s a good effort you have put on the network through your blog.
I have mingled with who you call “SEO gurus” who have been in this business for more than 5 years, and yet, they’re still seeking for different techniques to achieve good results in optimizing websites.
Rules of different search engines change in a snap, and I believe that the only way an optimizer can succeed in his job is to also upgrade his skills and learning from a reliable mentor.
Is there really an assurance with SEO experts? or are they also struggling to avoid getting sandboxed or deindexed by google and other search engines?
That’s a great effort you have made on this post. “I prefer someone that has tested and tested, tracked and reported various tasks, how long they took and more importantly how effective each of those tasks were towards the SEO initiatives.” Then only SEO is meant to be successful.
Good. Make sure your SEO has tested various strategies, recorded their outcomes and know which are best for your site in it’s current state and for it’s future.
An interesting and important thing useful article for me.
Thank you,
YL
I think sometimes is better to do the work yourself, sooner or later the results will come.
Just came across your blog but got some useful information, keep posting.
It was pleasant for me to open such a strategy as SEO by the Hour, because before getting acquainted with it I used to think that serious SEO is a constant measurement which takes large amounts of time.