One day while cruising PB (Pacific Beach, San Diego) with my Buddy Robert the SEO PPC Pro, he asked me for my opinion on a forever debatable SEO question; “Which is more effective, onpage or offpage? If you really wanted solid top SEO rankings fast, what would you spend most time doing?”
Knowing Robert, he already has his opinion. He’s just picking my brain. Plus, he knows I’m a die-hard linker.
Before you read any further, I might as well tell you now that I don’t come up with a conclusive answer. (Especially, being asked right off the bat.) And notice how I jump back & forth.
But here’s my answer anyway.
Honestly, when I’m trying to increase rankings, I find myself spending more time onpage. I know I always say link building, get backlinks, more links, etc. But when I’m really trying to find a way to increase rankings, I look deep into the site. I know link building is the key to successful SEO. But before you go after your desired links saying the terms you are targeting, it’s extremely important that when Google finds your page through those links that that page is ultra-relevant to that term, and the rest of the site must agree (through proper internal linking).
When you say “Hey Google, come check out my site. Shouldn’t I be ranked #1 for my target keyword, afterall, all these relevant sites said I should through their links?”; you better be right. Or you could be asking for it..
Google is #1 because they deliver the most relevant results.