Anyone that has been writing papers in Word doc over the years may have noticed some changes in Microsoft Word since Windows and Office 95/98. Actually, Word has upgraded tremendously since. 1 upgrade I want to talk about today is the grammar check. You can tell that Windows is more sophisticated in recognizing errors (spelling and grammar) now.
If Word can recognize sentence structure and point out verbs, nouns and fragments, then no telling what Google could recognize. Obviously Google wants to deliver relevant sites to users, but it has been stressed that quality plays just as much of a role. And believe you me, besides design; the only way to really tell if your site is quality is through your content. With Google being the ultra-website analyzer, they have to look at things in a way a human would look at it.
What I’m trying to say…
Quality content is good for users to understand what you are saying/selling. Plus error-free pages are recommended by Google/Yahoo/MSN and the general public.
If Word can give you a green squiggly line for grammar mistakes, Google can recognize and assign worth to each individual person, place, thing, action, adjective and so on within a sentence, (especially keywords you’re ranking for or have links containing).
For instance; in the 1st sentence below “SEO” is a noun or action and in the second sentence “SEO” is an adjective.
I do SEO for a local internet marketing firm.
I am an SEO Specialist at an internet marketing company.
Why does this matter? Well to be quite honest, I’m not sure if it does. But as an SEO specialist, when studying a site’s top ranking competitors; I would see how they utilize or present a keyword. For example, if you look at the rankings for “seo” you’ll see that most of the sites are using “seo” as a noun (or action). But if you search “seo specialist” you’ll see all the sites are specialist sites pertaining to SEO.
There’s a difference. Nouns are harder to rank for because you usually need strong adjective pages supporting the noun page (if that make sense)
So what, James…
If you want to rank for “link building” use link building as a noun or as a verb (or even better a proper noun) instead of an adjective or adverb. The most important parts of a sentence are the nouns and the actions/verbs. Focus on making your keywords one of them. UNLESS you want to rank for link building expert; then you’d make sure expert is what the page and content is about, but have link building being the describer of the type of expert you are.
Just something to think about.
If you feel you wasted your time reading my random SEO thought, please let me know. If these random thoughts are of interest to you, I’ll continue to blurb whatever I’m thinking more often.
Oh yeah, thanks for reading my blog!