I’m still all about ‘Old School SEO” especially when it comes to Keyword Placement.
Keyword placement is basically what it sounds like; placing your targeted keywords in various locations on your web pages. Ideally you’ll pick 1-5 keywords to target per web page. If you are ranking well for those terms, you could be ranking for 100’s of other long tail terms (per page). However, correct placement of keywords on your website is imperative. Check out my past post on Keyword placement, it’s all about locations to place your keywords on a web page to optimize your site.
There are a couple key points I left out on those videos, for instance, if you want to rank well for the term “keyword 1″, in 2008 and for the rest of search engines lives, you need to be the most relevant site to ‘keyword 1″. In other words, if a searcher is looking for keyword 1, the top positions on the SERP should answer what is keyword 1, how much is keyword 1, a description of keyword 1 and some examples of keyword 1. Content, content, content. If you have already realized this the next step is finding the prime location to place your keyword, unfortunately there’s truly no ‘best’ location to place it. However, here are a few ideas to think about when deciding where to place your keyword.
