Google Webmaster Guidelines and Link Building Pt.5
Part 5 of 5 – Google Webmaster Guidelings & Link Building
This is the final part of my link building strategies that follow the Google’s Webmaster Guidelines.
Bullet 5 in the Google Webmaster Guidelines states “submit your site to directories such as the Open Directory Project and Yahoo!, as well as other industry-specific expert sites.”
So Google states submit you site to directories “such as” ; meaning DMOZ & Yahoo! are just examples.
But you have to think, why would they suggest those two? Maybe they skim through those directories to help determine rankings. Since Google mentioned these directories, I will start off with them 1st.
Peter Kent said in Search Engine Optimization for Dummies
“One way the search engines are probably trying to do this sort of thing is by using the Open Directory Project directory to provide some context. Because web sites listed in the directory have been put into categories, it gives the search engines a starting point to figure out what keywords and sites relate to what categories.”
Then I will search for directories relating to my keyword in other directories within DMOZ & the Yahoo! Directory and add my links to them.
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Once you found your directory…
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Category – Make sure it’s in the perfect section or on the perfect page.
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Title – Keyword rich, similar to your website title.
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Description -Similar to site description & content on page. But unique from other listings.
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url – make sure page is placed on a permanent url page, not a dynamic or flash page.
Next I want to find good directories that will help me obtain links Google will recognize and find relevant to my site.
Search terms like
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“weddings” “directory” or marriage directories
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Link:www.competitorsite.com “directory”
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Intitle:guitar “directory”
Just remember when submitting a site, make sure your title compliments your title tag, your descriptions compliments your website description and theme, and that your keywords compliment your meta tags.
Remember to think alpha numeric order. If the listings are listed in alphabetical order, you might want to consider creating a title that will show up higher on the page than your competitors.
Also, make your listing keyword rich but at the same time, make it attractive so that listing can have a good click through rate.
This concludes my 5 pt series on Google Webmaster Guidelines & Link Building
Keep in mind all of these link building tips Google provides us with are located in the “When your site is ready” section. So before you get started, you must complete Google’s Design and Content Guidelines & Technical Guidelines.
Bookmark this site to check out my next series on Onpage SEO – Following Google’s Webmaster Technical Guidelines
How Blogging Could be Beneficial
I recently read a blog post titled; Blogging and Your Career – Ten Reasons Why Blogging is Good for your Career on Blogger Buzz. This article made me realize that my blog could have multiply purposes. I’ve already explained in my most recent post my personal desire to rank #1 for my name, but here are 10 reasons why JameSEO.com could benefit James Harrison’s career.
1. “You have to get noticed to get promoted.” Creating some type of buzz or getting some type of recognition from co-workers could definitely help me get promoted to higher opportunities.
2. “You have to get noticed to get hired.” I have a good job with a great company. This doesn’t really apply to me… unless I get offered a great job with a great company.
3. “It really impresses people when you say “Oh, I’ve written about that, just google for XXX and I’m on the top page” or “Oh, just google my name.””
It really impresses people when I say “Oh, I’ve written about that, just google for “Freelance SEO San Diego” and I’m on the top page” or “Oh, just google James Harrison“
4. “No matter how great you are, your career depends on communicating. The way to get better at anything, including communication, is by practicing. Blogging is good practice.” I absolutely agree. I communicate everyday with co-workers & clients, so it’s probably best for me to continue blogging to stay on top of this new communication evolution.
5. “Bloggers are better-informed than non-bloggers. Knowing more is a career advantage.” I do have to admit, I am pretty up on what’s going on in this world compared to my colleagues that don’t blog.
6. “Knowing more also means you’re more likely to hear about interesting jobs coming open.” If I were to start looking for a job in this field, I do know exactly where to search.
7. “Networking is good for your career. Blogging is a good way to meet people.” I am positive I will make new friends and branch out to more people through this blog.
8. “If you’re an engineer, blogging puts you in intimate contact with a worse-is-better 80/20 success story. Understanding this mode of technology adoption can only help you.” I’m not 100% sure how this effects me, but I do work in the online media field, so acquiring fresh knowledge through blogging could be beneficial to me.
9. “If you’re in marketing, you’ll need to understand how its rules are changing as a result of the current whirlwind, which nobody does, but bloggers are at least somewhat less baffled.”
“Anybody on the street can be at a particular place at any given time and witness/record something and post it on the net before any national news/broadcasting station could get to the scene & report it…. realizing this allows us to understand why the advertising landscape is turning upside down”
10. “It’s a lot harder to fire someone who has a public voice, because it will be noticed.” Gotta love it!
Suddenly, this blog has more to offer than just ranking #1 for James Harrison.
Check out this other interesting Blogger Buzz post titled; I Link, Therefore I am.
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