Like with a backlink building campaign where we aim to get as many relevant and popular links to boost or rankings, we’ll utilize the strongest pages we have within our site to boost our homepage’s rankings.

In a strategic link building campaign the goal is to get as many links that  will vouch for our keywords from as many popular and relevant sites possible. So we must try to get links from sites that are ultra relevant to ours based on their theme and keywords, as well as sites that are popular in our community based on buzz and backlinks. Because afterall, search engine rankings are based on relevance AND popularity.

Just like we would with an off page link building campaign, we’ll have to discover our most relevant and popular pages within our site and add links containing our target keywords (pointing to the homepage) to each of them.

Let’s get started.

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