Back to Work – PPC Management
1st off, I would like to thank you for taking the time to read my SEO blog. I really do appreciate it. You can read another related post (found below) or subscribe here. Once again, thank you for visiting James’ SEO blog.
Today was my first day back to work after being on winter vacation since the Friday before Christmas. I really appreciated this break, for I was able to accomplish a lot of things I been wanting to accomplish. (like finally creating this wordpress blog)
I spent my whole break indulging in SEO, but my profession is PPC. Although I love the creative side of search engine optimization, I was happy to be back in the “PPC World”.
Anyway, here are some things I had to do today to get back on track.
- Examine client’s month-end budgets & set new ones for the new year
- Keyword reports to make sure we are allocating the budgets correctly
- Keyword reports to find more negative keywords.
- Eliminate keywords performing way above the CPA (cost-per-acquisition)goals.
- Eliminate last month’s ad creatives that failed to hit expectations
- Study last month’s traffic (analytics)
- & caught up on a ton of emails.
That was just for today. Now that I am all ”caught up”, the work should really kick in.
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