Tagged: search

Services

Search Engine Optimization

Every business with a web site should consider search engine optimization (SEO) as part of their online marketing strategy. At its most basic, “SEO” means finding ways to increase a website’s appearance in web visitors’ search results. This GENERALLY means more traffic to your website.

Search engine optimization involves a variety of tasks to get your site to ultimately rank #1 on Google and other major search engines for the terms potential customers are searching. The process in helping a website achieve such rankings for various terms requires time and work. Since most major search engines rank websites based on a combination of relevance and popularity, on-page and off-page optimization services are both needed to succeed on the SERP’s. I possess the experience and knowledge to help the majority of the websites generate free search engine traffic and rank well on Google, Ask, Yahoo AND Bing.

Pay-per-Click Management

There are many factors to consider when paying for each and every one of your visitors. If not properly optimized, your pay-per-click/AdWords accounts could be draining money or could be missing out on potential sales. Whichever the case may be, I can help. I have many years of pay-per-click management (agency) experience. I specialize in lowering CPA’s and CPC’s while still maintaining optimal traffic volumes in all pay-per-click interfaces. If you are looking for a strategic pay-per-click marketing specialist that can manage any size account, write any type of ad, perform split tests, configure keyword bids and pull reports, look no further. Just contact me here.

Link Building & Development

If you want Google to recognize your site and to move you up in the ranks, Googlebots must be able to find your website through other sites. The search engines need to see that other sites in your field agree with your website’s content. Other sites must vote for you. Look at it this way; if your targeted query was a popularity contest, whoever has the most votes and most recognizable votes (sites already ranking well and developed trust) wins. Link building is a very important part of a web site’s SEO campaign, that’s why choosing a link building expert could be the most profitable service your company has ever invested in.

Social Media Optimization

Social media networking and marketing is becoming a popular service as users start to want their own pages and to have something to DO when visiting a site.

Communicating and being involved in the ‘web 2.0′ world can lead to high publicity on major networks and websites. My social media optimization strategies can range from installing and setting up a company blog, to creating Facebook pages and YouTube channels with tons of friends and a good start in social networking. I have experience analyzing 100′s of social media sites that can be used to help websites improve online popularity, branding, traffic and traditional SEO optimization.

Blog SEO, Design & Optimization

Keep following my SEO blog to get all the latest SEO & blogging marketing tips, tricks and news. I do provide blog writing (ghost posting)  and CMS installation services for websites built on blogging platforms. i.e WordPress, Joomla, Blogspot, Vox, Tumblr, LiveJurnal, TypePad.

Social networking and marketing is becoming a popular service as users start to want their own pages and to have something to do when visiting a site.

Communicating and being involved in the ‘web 2.0′ world can lead to high publicity on major networks and websites. Our social media optimization strategies can range from installing and setting up a company blog to creating you a Facebook page or YouTube channel with tons of friends and a good start in social networking. We have experience analyzing 100′s of social media sites that can be used to help websites improve online popularity, branding, traffic and traditional SEO optimization.

13 Search Operators for Ultimate Link Building

Every once in a while and depending on what website I’m working on, I’ll use different search operators to find easy links relevant to the keywords I’m targeting on the SERP’s. There are many search engine query cheat sheets and SEO Blogs that give huge list of search operators to use when doing link building. So I’ve composed a list of all the search queries I could find to help you build a nice list of relevant sites to get backlinks from.

(You can copy this list to an excel spreadsheet or edit pad text editor and replace “keyword” with your targeted phrase)

  • add comment “keyword”
  • allinanchor:keyword
  • allintext:keyword
  • allintitle:keyword
  • allinurl:keyword
  • directory keyword
  • favorite links keyword
  • favorite sites keyword
  • intext:keyword
  • intitle:blog keyword
  • intitle:directory “keyword”
  • intitle:forum keyword
  • intitle:group keyword
  • intitle:keyword
  • intitle:post keyword
  • intitle:tag keyword
  • inurl:add-link
  • inurl:submit-link
  • inurl:blog)s)
  • inurl:blog keyword
  • inurl:directory “keyword”
  • inurl:forum(s)
  • inurl:forum keyword
  • inurl:tag(s)
  • keyword “add a url”
  • keyword “add site”
  • keyword “add url”
  • keyword “add website”
  • keyword “add your site”
  • keyword “advertiser testimonials”
  • keyword “favorite links”
  • keyword “favorite sites”
  • keyword “leave a comment” / “leave comment”
  • keyword “no comments”
  • keyword “notify me of follow-up comments”
  • keyword “powered by wordpress”
  • keyword “recommended links”
  • keyword “recommended resources “
  • keyword “recommended sites”
  • keyword “related sites”
  • keyword “related URLs”
  • keyword “submit a url”
  • keyword “submit site”
  • keyword “submit url”
  • keyword “submit website”
  • keyword “submit your site”
  • keyword “suggest a url”
  • keyword “suggest site”
  • keyword “suggest url”
  • keyword “suggest website”
  • keyword “suggest your site”
  • keyword “wiki” (site:.edu)
  • keyword blog
  • keyword bookmarks
  • keyword directory
  • keyword discussion boards
  • keyword donate
  • keyword donations
  • keyword donors
  • keyword forum
  • keyword group
  • keyword join
  • keyword members
  • keyword resources
  • keyword sites
  • keyword sponsor charity
  • keyword sponsors
  • keyword sponsorship
  • keyword tag
  • keyword websites
  • list keyword
  • list keyword sites
  • list of keyword sites
  • post comment keyword
  • post comment keyword
  • recommended links keyword
  • site:edu
  • site:gov
  • site:org

But check this out, all of these search operators can be used together. You can mix them up. You can use 2 of them, 5 of them or even all of them (for keywords like web, site, page etc. ;).

Imagine you are a webmaster for a hotel in New York city and you’re looking for more ways to obtain links from sites relevant to yours. Here are a few examples and explanations of how link building search queries would look if you mixed them up and played around with them.

allintext:keyword site:.eduallintext:new york hotel site:.edu

  • This will bring up all the .edu sites that have “new york hotel” anywhere in the site’s text.

allintitle:keyword “links”allintitle:new york hotel “links”

  • This will bring up all the pages with “new york hotel” and “links” in the title tags.

directory intitle:keyworddirectory intitle:new york hotel

  • This will bring up all the directories with a page that has “new york hotel” in the title tag.

intitle:keyword “favorite links”intitle:new york hotel “favorite links”

  • This will bring up all the “favorite links” pages with “new york hotel” in the title tag.

intext:keyword site:.eduintitle:new york hotel site:.edu

  • This will bring up all the .edu pages with “new york hotel” in the title tag.

intitle:keyword inurl:keyword inbody:keywordintitle:new york hotel inurl:hotel inbody:new york hotel

  • This will show all the the web pages with “new york hotel” in the title tag, “hotel” in the url and “new york hotel” somewhere in the body content.

inurl:keyword site:.eduinurl:hotel site:.edu

  • This shows all the .edu webpages with “hotel” in the url

keyword “favorite sites” site:.govnew york hotel “favorite sites” site:.gov

  • This will display all the government sites with “favorite links” pages and “new york hotel” somewhere within them.

keyword “suggest url” intitle:keywordnew york hotel “suggest url” intitle:new york hotel

  • This will display all the pages with the phrase “suggest url” somewhere on the page and with “new york hotel” in the title tag.

links “keyword” intitle:bloglinks “new york hotel” intitle:blog

  • This will show all the pages with “blog” somewhere in the title tag and the phrases “links” & “new york hotel” somewhere within the site.

intitle:keyword “forums” site:.eduintitle:new york hotel “forums” site:.edu

  • This will dislpay all the forums on educational sites with new york hotel in the title tag.

keyword “sponsors” site:.edunew york hotel “sponsors” site:.edu

  • This will show all the .edu pages with ‘sponsors’ and ‘new york hotel’ somewhere in it.

keyword “links” intitle:keyword site:.govnew york hotel “links” intitle:new york hotel site:.gov

  • This will show all the government sites with “new york hotel” in the title tag and with the phrases ‘links’ and ‘new york hotel’ somewhere on that page.

I wish I could tell you guys about some other good ones. But I’m afraid I have to keep some to give me that edge when competing with other link building experts. But, I’m sure some of y’all could come up with some good ones yourself. Maybe even ones I’ve never thought of. So mix those up, change them around and create ones of your own. Feel free to comment some other good SE operator combos if you have or made any.

Some operator combos can be a gold mine. You’ll see.

I would like to thank you for taking the time to read my SEO blog. I really do appreciate it. You can read another related post (found below) or subscribe here. Once again, thank you for visiting James’ SEO blog.

Onpage SEO: Title Tags Change Search Engine Rankings

Recently I decided to blog more about SEO related topics. Mainly because I have a couple keywords I want to start targeting. I noticed one of my blogs (My San Diego SEO Blog) (<— not this SEO Blog) was getting traffic for terms relating to ‘SEO‘ and ‘San Diego‘. I’m pretty sure the love I’m getting from the engines come from my relevant link right here in my blog side bar because I never really had any San Diego content.

The title of the blog used to be

SEO Competition – Blog 2.0 vs. The Website

But now that I’m targeting the term San Diego SEO, I changed it to

San Diego SEO, Blog SEO & Web 2.0 SEO

Basically I gave the term I’m targeting prominence, plus I gave the keyword ‘SEO‘ more density. This blog is one of my fun blogs. I’m not really targeting any other terms. Normally, I wouldn’t recommend adding a keyword 3 times to the title tag (like I did with ‘SEO’). But like I said, it’s my fun blog.

I was getting traffic from Yahoo! & MSN, but NOT GOOGLE. As you can see in this snapshot I took (with the time & date) that my rankings for the term ‘san diego seo’ was horrible.

Onpage SEO: Title Tags Change Search Engine Rankings seo san diego

Before I made that title tag change on Thursday, August 7th 2008 Blog Optimizer was ranked #498 for the term ‘san diego seo

*Disclaimer – That Thursday night I wrote the post; Web 2.0 Tags + SEO = Search Engine Love

Now look at the change in ranking the next day.

Onpage SEO: Title Tags Change Search Engine Rankings san diego seo

The next day (Friday, August 8th 2008) BlogOptimizer was ranked #63 for the term ‘san diego seo

*Disclaimer #2 – Since that site is a blog, it has the ability to jump 400 spots AND fall 400 spots overnight (literally). If you search for San Diego SEO now, I’m willing to bet that BlogOptimizer is not #63 anymore. Blogs are very fluid in the SERP’s unless that blog has strong link strength.

In case you didn’t know how important titles were to websites, search a term in Google and see that 9 out of the top 10 sites have that targeted term in their the listing titles.

I would like to thank you for taking the time to read my SEO blog. I really do appreciate it. You can read another related post (found below) or subscribe here. Once again, thank you for visiting James’ SEO blog.