Before starting a link building campaign, record how many links you have according to Google, Yahoo! and any other backlink checker you can count on. Record how many links are pointing to your competitors as well. There are several reasons why you want to do this…
- Sets a benchmark; either to have more links than you had before by a certain time or to see if you can get more links than your competitors.
- You can gauge yourself compared to your competition. You can get an idea on how many links you really need to compete for various terms.
- If incorporating title tags (given by Yahoo! to export), you can see just how relevant the linking sites must be compared to your competition
- If incorporating other metrics like anchor text, you can see just how many links saying your targeted keyword, you’re going to need.
- If presenting to someone, you can show proof that link weight is what they need to even have a chance in the search engine popularity contest.
- If reporting to a client your link building service progression, you can show how many links (recognized) you’ve acquired over any given time.
- Main Reason – To see why you’re not #1
