Tagged: video

My Favorite Link Building Video EVER! [Motivation vs. Inspiration]

This link building video reminds me of the time when the definitions of inspiration and motivation were clearly defined to me. This is how they differ..

Motivation is what moves you, requires actions/movement. While inspiration is a feeling, and feelings come and go. Motivation stays with you because it’s a decision just as much as it is a feeling. We cannot achieve anything with inspiration alone. Inspiration is nothing if it doesn’t spark motivation. Motivated people set out to achieve their goals by taking action.

Motivation/Movement/Motive/Motion/:

  1. Desire so strong that you actually act on it
  2. Sense that we have to do something and therefore we do it
  3. Feeling of energy channeled into the pursuit of a goal

Anyway, watch this video and you’ll see what I’m leading up to..

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Essential Accounts for Online Marketers

I was in my Google Reader catching up on some blogs I follow and as one link led to another, the next thing I knew I was surfing a handful of internet marketing blogs I’ve never heard of, or seen before. So many good blogs and so many junk ones. From internet marketing and business to personal development and finance. Topics ranging from the iPad & the stock market to how to make money online and  how to do SEO.

But this post is about a particular post I found written (and taped recorded) by an  Australian internet marketer named James Schramko. Before I found this particular post I was already interested in this guy’s blog, hence me looking around and stumbling across “Essential Accounts for Internet Marketers“. Here is a video from the post. But the full read can be found at his blog.

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YouTube “Laundry List” – 20+ Video Promotion Tips

Not too long ago, I published 15 Video Bookmarketing Sites Worth an SEO’s Time. I pretty much explained which video sites to upload your videos to, which in return could add SEO value to your website and traffic sources.

But, let’s get one thing clear now. That list was just a filtered SEO lover’s list from 100′s of video networking sites. Just uploading your videos is far from enough. For some of these sites, doing 1 or 2 specific things is required to get the most of SEO, while others may require full social networking. I could provide you with various tips for all video networking sites, but this post is a laundry list of things you can do with your videos uploaded to YouTube. Because face it, we want not only the SEO benefits of social video bookmarking, we more than anything want these videos to be seen by all our potential customers directing them to our call to actions.

YouTube Marketing, SEO & Promotional Tips

Basic Keyword Video SEO – Make sure you’ve researched your industry and know your target key phrases. If your video is relevant to these phrases, those keywords should be naturally titling & describing your video. Basically, make sure your target keywords are the subject of your titles and descriptions.

Tagging Your Video – Tags should match your target keywords, what your website is relevant to, and which ever are the most suggested or homepage popular tags.

URL in Description – 1st thing in the description should be your landing page URL, for this is the only way to get a link on all formats of your video page. It’s not followed (funny, Google-owned & not followed), so it’s just good for the actual function of a hyperlink.

Annotations – Make sure you add some comments during the video here and there to remind your viewers to click –>that link.

Make Friends – A oldie, but goodie. You have to make friends. Lots of them. But they should be relevant too. Search your keyword topic in YouTube and make friends with every user that posted a video on your topic (for all keywords).  Ask other YouTube users with a lot of friends to introduce you or to “favorite” a video of yours on their channel.

Subscribe - Subscribe to relevant users’ channels and comment that your did. (along with some buttering up)

Comment on Channels – Comment something nice on a users channel and leave a link to your latest upload.

Comment on Videos – All videos that show up for your keyword searches in YouTube should have a comment with the link to your related video.

Video Responses – Respond to all related videos with a response. Maybe even comment something nice on user’s profile.

Share Options – Use any you have accounts in. (i.e. Digg, Bebo, Orkut)

Facebook Status – Add new statuses every once in a while to your Facebook  saying “uploading video to YouTube now”, “glamorizing my YouTube channel”, “surfing YouTube. We friends?”, etc.

Facebook Buddies – PM all of your best friends and ask them to post your video on their Facebook page and share it with others.

Did you tweet about it? – You can either add your unique YouTube url to you Twitter profile, make Facebook status-like video comments, share each and every video in the “Share” options, and/or ask friends to tweet or Retweet it.

Embed Video on Your Website - Embed the video on the homepage or any other important page of your site. Or, blog about it (assuming your blog has been submitted to all RSS feeds & blog directories).

LinkedIN Connect – You could link Linkedin, YouTube & Facebook together.

Email Link to All Friends - If you have friends, colleagues or anyone that could possibly visit your video or could o send the video to others, USE THEM!

Email Lists & Newsletters – Buy targeted email lists or ask editors of periodic newsletters to feature your site next time around.

Email Relevant Authorities – Compose a list of webmasters’ emails in your industry and utilize the YouTube email video option with a little nice note praising them.

Groups & Forums - Every social network, forum, wiki and resourceful site  should contain links to videos that are relevant. Spread the word. Show up where the content of your video is mentioned. Comment a link, post a listing, email the webmaster, and/or embed them in all appropriate places.

Pay for Advertising on YouTube - Done it a couple times. VERY worth it if your video is VERY GOOD.

Video Distributors – TubeMogul.com, TrafficGeyers.com, SEObytheHour.com, RampDigital.com, Blip.tv.

Network of Bloggers & Posters - Try to build a list of websites and bloggers that you can count on to embed any video you produce. This can go a long way, depending on who’s hosting the videos.

WOM -Word-of-Mouth – Still and will always be effective. Tell people, brag about it, whatever. womma.org

Yoube Resources – Why not utilize all the free resources offered by a company that has invested millions (if not billions) into creating them for you?

Tricks for other video networks coming soon. . .

15 Video Bookmarking/Networking Sites Worth An SEO’s Time

Here is a list of all the video networks worth an SEO’s time. Not only because some may offer followed links, but because of their popularity, ability to be viral and their chances on the search engines. The followed backlinks are just bonuses from some of the networks.

To make it to this list, the social video site had to either;

  • provide a followed backlink somewhere in the  profile or video description
  • tends to get pulled by scraper (or copycat) sites and get reproduced containing your link which sometimes can be followed
  • is in the top 100,000 most trafficked websites according to Alexa
  • provides a profile with username (keyword) in the URL and a link (followed or no-followed) on that same page.
  • has the ability to be linked with other major networks like Twitter, StumbleUpon, Youtube, MySpace, Etc.

The goal is to submit your video to as few places as possible and still produce the same reach. Of course we must remember other factors like video channel reputation, total videos submitted, group involvement, total friends, etc.

Anyway, here are my 15 most favorite Social Video bookmarking sites on the net.

  1. Vimeo| Sign-up Page
  2. YouTube | Sign-up Page
  3. Vidilife | Sign-up Page
  4. Break
  5. Videosift
  6. Google | Sign-up Page
  7. Seven Load | Sign-up Page
  8. Selfcast TV | Sign-up Page
  9. Revver | Sign-up Page
  10. Blip TV | Sign-up Page
  11. Clip Shack | Sign-up Page
  12. Daily Motion | Sign-up Page
  13. Meta Cafe | Sign-up Page
  14. Veoh | Sign-up Page
  15. LiveVideo

Ones I purposely forgot: AOL Video, MSN Video, Flixa, Flickr Video, MySpace Video, Video Bomb.
So, there you have it; my favorite video networking sites.

A few more video networking and SEO tips..

  • Manually submitting to these in combination with traffic geyser can work wonders.
  • Bookmarking your videos in social networks can extend the life of your videos.
  • Make a ton of related friends.
  • Comment on a lot of relevant videos and upload as many videos as you can.
  • Try to get internal linking to work in your favor (PR & Relevance).
  • But don’t spend too much time in these networks (unless video is you best lead generator). I know it can be addicting. But there’s still thousands of other things we need to do, as far as SEO goes.

SEO Video – Keyword Placement

ON PAGE SEO VIDEOS

A few places to place your keywords on a webpage…

Then I remembered more places…

“The search engines look at many factors. They look for the words throughout the page, both in tye visible page and in the HTML source code for the page. Each time they find the word, they are weighted in some way. A word in one position is “worth” more than a word in another position. A word formatted in one way is “worth” more than a word formatted in another”….

“You’re putting keywords into your web pages in such a manner that the search engines can get to them, read them, and regard them as significant.”

“If a search engine finds the relevant keywords on your page, that’s good. If it finds the keywords in the right places on the page, theat’s a really powerful thing that differentiates your page from your competitors’.”

Peter Kent: Author of Search Engine Optimization for Dummies

I can quote Pete all day, but that wouldn’t be fair to his book. If you haven’t read it yet, it’s never too late!

background image could be named a keyword too.