Google’s 1st SERP (search engine results page) for the term “SEO blog” is insane. It’s one of the most dynamic first pages of Google I’ve seen in a while. Every day, the positions change, title tags change ,and the competitors get more aggressive. Lovely…, this playing field is much more fun than the ones that normally take weeks to months to even see a change.
As many of my readers know, I’m trying to get on that crazy 1st page for the key phrase “seo blog”. And as most SEO’s know, examining the competition is a MUST. A couple things I’ve noticed that I wanted to point out is the importance of the title tag, and how the 1st page of Google for the term “SEO blog” is a bumpin’ dance floor.
As mentioned in past posts (Title Tags, SEO & Samples & Title Tags Change Search Engine Rankings), the title tags are everything. Well, not everything. But they can determine a huge portion of the value of your efforts. In other words, if you work them right, the title tags could be one of your best weapons.
Here is a snapshot of the 1st page of Google for “SEO Blog”.
First and foremost, notice how EVERY website has “SEO blog” in their title tags.
Now, notice how 4 of the top 10 websites have aggressively made their title tags ONLY “SEO Blog”. There are many reasons behind why those blogs chose to do that. But the main one is because; the only real term those particular pages are targeting is “SEO Blog”. Now for me, I can’t do that. My blog is more than just an “SEO blog”, it’s an SEO blog by James Harrison, a San Diego SEO consultant.
1/2 of the pages saying only SEO blog are actually internal blog sections of their SEO site. So theoretically, if that’s what it is, then that’s what it is. BUT, even Google has acknowledged that that is not the way to write your title tags by running themselves through their own SEO analysis/report card. Look on pages 4-7, Google has decided that they should make more use of their own title tags.
“Give the search user important clues about the page”
Are my SEO Blog competitors being too aggressive?
But anyway, I just wanted to point out how aggressive some of the sites are getting in hopes for the term “SEO blog”. Well, that’s enough for today. I’ll provide a full post on the dynamics of the 1st page of Google for SEO blog this weekend.
Remember, I’m a 1-man show competing with agencies of bloggers. (I am open to guest posts, by the way.)