Everyone that has spent anytime studying SEO or reading my blog knows that the title tag is one of the most important factors in ranking well on the SERP’s. Title tag planning is crucial for SEO. What pages within your site will target which words? What pages will match each other and share terms? Which page will focus on only one phrase and which will focus on 3 to 5? These are just a portion of questions to ask yourself when it comes to title tags and SEO. There are definitely more things to think about such as location of company/website name, prominence, density, total characters, and the amount of times to mention the key phrase that that page is targeting.
Here are several examples of title tags ranking #1 & #2 for really tough terms.
#1 & 2 for “Mesothelioma Attorney“
#1 & 2 for “Search Engine Marketing“
#1 & 2 for “San Diego Hotels“
#1 & 2 for “Mortgage Loan Broker“
JameSEO Conclusion:
- Too many other ranking factors to predict how a title tag should be used.
- Google doesn’t display words after ~65-70 characters. (This doesn’t mean whole tag isn’t examined.)
- The only thing all top ranking sites’ title tags have in common is the presence of the keyword phrase and that the keyword phrases are in bold.
- Plurals and singulars have some type of relationship.
- Density of keyword counts.
The only right way to write a title tag is to describe the page correctly and honestly. Here are some SEO questions to ask yourself when creating proper title tags.
- Does it match keywords in META?
- Does it correlate with the description?
- Does it match the keywords in headings (H1, H2,..)?
- Does it go with page file name and URL (Page Title ~ page-title.php)?
- Does it describe the body content?
- Is the company/website name located in the title tag? If so, where?
- How prominent is the key phrase in the title tag (1st phrase in title or cut off at the end)?
- What’s the density of the targeted keyword? (total keywords divided by total words)
- How many characters are in the title tag?
- How many words are in title tag?
- Is the title eye-catchy? Does it stick out amongst the competition?
- Exact, phrase and broad match of keyword in title.
- Is the title tag unique from the other titles of your site? Are there duplicates?
All these questions should be asked comparatively speaking of your competition.
Hope this helps anyone learning how to write title tags.
I would like to thank you for taking the time to read my SEO blog. I really do appreciate it. You can read another related post (found below) or subscribe here. Once again, thank you for visiting James’ SEO blog.
Tags: page title, seo title tags, title tags
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I think the title tag is the first landing space for crawlers. This could maybe have a greater part in weighing relevance of the page.
Excellent post James. I can’t agree with you more on the importance of the title element. A lot of people under estimate the “power’ of the title element and just how crucial it is to have a well written title.
Nice post regarding the title tags and the sample are really illustrative…
Thanks for sharing them..
Nice work…
Funny, I had questions about this, but you answered them. Thanks for the info.!.
I agree, title tag is one of the most important part of a website.
This post is very useful for find out the correct way a blogger should organise there site for optimum SEO benefit. And i also know “title tag” is the most important piece of information you can put on your site as far as the serps are concerned, if you have the righttitle tag that maches your content and links or content that are pointing to your page then this is the perfect way to get high position in the search engines.
But it doesnt end there, H1 tags are also critical and must be addressed to ensure the correct info about the page is being give to mr google and his gang of serps.
Very nice site it is very much useful to the people who want to know about seo and seo tools.
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Bob
SEO
yes title tag is impoertant, just copy from eblogtemplate the code for tiltle tag
I agree too, but now I have this feeling that you are underestimating the others, like meta and maintext. Isn`t maintext with the right keyword dencity as much as important too? I just ask, since you probably know more about seo than I do. :)
I like your post & i will always be coming frequently to read more of your post.Thank you very much for your post once more.
Good post james. I agree with you. Title must be unique because title play main role in search engine ranking.
While working at the economical SEO firm http://www.bergstrom-seo.com, I did some research. The more research I did, the more I decided that meta tags and page titles are really important. If you hire an economical SEO firm, make sure that they do this properly. These are used as snippets to describe your website in the SERP pages. They’re also used by search engines to figure out what your website is about. They need to be well written and unique.
Description meta tags are important because Google likes to use the page title and meta description tag in it’s search engines results pages. Note that we say “might” because Google may choose to use a relevant section of your page’s visibletext if it does a good job of matching up with a user’s query. These tags need to both accurately describe the website, and motivate viewers to click on your search engine results page listing.
If you’re looking for a good introduction to SEO guideline that an economical SEO firm can follow, check this one out. http://www.bergstrom-seo.com/resources/google-search-engine-optimization-starter-guide.pdf. It was written by google, and it’s really good.
Thanx for the info very much
Great! Thank for information, I'm looking for it for a long time,