10 Free Tools for SEO & Competitive Research

Great SEO Tools for Research, Website Analysis & Link Building

If you’re researching a competitor, or only performing light research here and there, using free tools may be a better option than paying hundreds of dollars a month for a tool you may forget you are subscribed to.

Below are 10 free SEO tools to help you research your target industry & top competitor(s).


Tool List

1. Built With

2. Followerwonk

3. Google Keyword Planner

4. Questions DB (check out Answer the Public as well)

5. Similar Web

6. Similar Site Search

7. SEMrush

8. SEO Minion

9. Social Animal (BuzzSumo is better)

10. VidIQ


Most of these tools are Freemium tools with paid upgrade options. But, if you’re looking for one tool to track a campaign and has (almost) everything you need, consider using SEMrush (my current favorite).


Test SEMrush:

Isn’t it great how much information you can obtain for absolutely free? Just think about how much information you can get with $$$.

author: James Harrison

James is a passionate SEO & digital marketing expert with over 10 years of experience helping companies of all sizes dominate the search engines and obtain measurable traffic (and sales) from their target customers.


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