07
01
2019

5 Email Marketing Tips to Improve Brand Awareness & Trust [Video]

I received a newsletter from a drone manufacturer Friday morning and I couldn’t help but notice that they were doing several things I typically recommend when executing email marketing campaigns. So I thought, I should share a few of these tips with my readers by dissecting what this manufacturer has implemented in their newsletter.

The drone manufacturer is HSE UAV. I don’t have experience flying their drones. But based on my digital experiences with this company, I can tell that they are a legitimate (and note-worthy) drone brand.

Watch the video below to uncover 5 tips that are helping them build trust & awareness.

Tips to take these tips a step further…

  1. Segment your newsletters by user, stage, cadence, etc.
  2. Use testimonials, reviews, feedback stats, etc.
  3. Reach out to sites that only list Amazon products
  4. Show use cases in action and share with industry influencers
  5. Events can be online as well…

What do you think of these tips? Are you experiencing success from implementing them?

author: James Harrison

James is a passionate SEO & digital marketing expert with over 10 years of experience helping companies of all sizes dominate the search engines and obtain measurable traffic (and sales) from their target customers.

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