Satellite Phone Store, a top satellite communications company reached the #1 position of Google for many keywords including “satellite phone”, “sat phones”, “rent satellite phone”, etc. But it was time for a new website because the current website was outdated. So our #1 goals was to launch a new website without losing ANY top positions.
We had to work with the web team and the sales team to ensure this migration went smooth and to make sure the new website addresses what their customers wanted AND needed.
Our strict migration checklist, SEO musts, and web design recommendations needed to be clearly communicated in order to ensure we didn’t lose traffic, rankings or authority. This included carrying over content, renaming and redirecting URLs, restructing site architecture, adding new sections, submitting new pages to Google, and so much more.
As a result (aside from the GA code not being implemented the 1st few hours of the launch) everything went smoothly. The site didn’t lose any rankings and all new pages were properly reindexed and achieved better rankings within a couple of weeks.
- Website Analysis
- Industry & Competitive Analysis
- Migrations Checklist & Management
- Communications with Development Team
- Technical Website Optimization
- Content Refresh
- Search Engine Submissions
Today, you can still find SPS ranking #1 for well over 200+ keywords and dominating the search engines in both organic & paid search. Satellite Phone Store is probably our favorite client and conitnues to use our services to further improve visibility, MoM & YoY.