Insight Oven - Strategy Report

Auto-Expand Hidden Product Media

UX

Observation

The mobile heatmap shows significant click activity (blue/green spots) on the collapsed 'Product Images' and 'Helpful Videos' accordion headers. Users are actively clicking to reveal visual content that is currently hidden by default.

Recommendation

Change the 'Product Images' section from a collapsed accordion to an always-visible image carousel or grid immediately below the main product description. High-value visuals should never require a click to be seen.

Estimated Impact: Reduced interaction cost and friction, leading to higher engagement with product visuals and a likely increase in Add-to-Cart rates.

Optimize Plan Selection Interface

Conversion

Observation

There is intense heat (red/orange hotspots) on the plan selection dropdown menu and the associated pricing area. This indicates users are spending significant time toggling options to understand the total cost of ownership vs. hardware price.

Recommendation

Replace the standard dropdown with visible selection cards or radio buttons. Explicitly label the 'Most Popular' or 'Best Value' plan and display the monthly cost clearly outside of a dropdown list to reduce cognitive load and decision paralysis.

Estimated Impact: Streamlined checkout flow and reduced hesitation at the critical 'Buy' stage, helping users make faster pricing decisions.

Elevate Comparison Tools & Expert Content

Content

Observation

On the category/rental page, the 'Find the Right Satellite Phone for You' comparison matrix and the 'SPS Expert Tip' sections show distinct engagement. Users are scrolling deep to find educational content to distinguish between complex device options.

Recommendation

Move the comparison matrix higher on category pages, placing it immediately after the top product row. On product pages, extract 'Expert Tips' from accordions and display them as 'Pro Tips' near the Buy Box to validate the purchase decision.

Estimated Impact: Improved user confidence and faster decision-making, as users can quickly assess which device fits their specific needs without excessive scrolling.

Deploy 'Talk to an Expert' CTA

Conversion

Observation

Heatmaps show noticeable interaction with 'Call Us', 'Chat' icons, and contact numbers. Given the technical nature and high price point of satellite phones, users often require human reassurance before purchasing.

Recommendation

Add a sticky 'Talk to an Expert' button on mobile or place a direct support line text (e.g., 'Unsure which plan? Call us') immediately under the 'Add to Cart' button to catch hesitating buyers.

Estimated Impact: Higher conversion for high-ticket items by bridging the gap between digital browsing and consultative sales for complex tech products.