Investigative Reporter Recognizes San Diego SEO Firm as Top Professional SEO Specialists

Posted by James Harrison in San Diego on Dec 18th, 2009 | No Comments

The i-Guy (Investigative Reporter, John Mattes) has uncovered the real SEO’s from the fakers who claim they know search engine optimization and charge you a lot of money for nothing. The same guy who helped to break the Iran Contra Scandal has now found the one honest and true SEO that can and does make a difference.

San Diego, California (PRWEB) December 18, 2009 — Former Fox News reporter John Mattes (investigativeguy.com) who is notorious for exposing corporate scams, getting beat up by insurance salesmen and chased off lots of criminal car dealerships has conducted investigations of various SEO and marketing companies in Southern California and has found a local San Diego company worth a GOOD review.

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WordStream Launches Two Free Niche Marketing Tools for SEO and PPC

Posted by James Harrison in Pay Per Click, SEO on Dec 16th, 2009 | No Comments

WordStream adds to their suite of free search marketing tools, introducing two new products to help search marketers better identify profitable keyword opportunities

BOSTON, MA – December 16, 2009 – WordStream, Inc., a provider of keyword tools for pay-per-click (PPC) and search engine optimization (SEO) efforts involving large numbers of keywords, today launched a pair of tools designed to help businesses identify and optimize highly profitable keyword niches.

WordStream’s new tools, The Keyword Niche Finder and The Free Keyword Grouper, are designed to help businesses and marketers solve specific problems:

  • The Keyword Niche Finder – Instantly identify and target the most profitable keyword niches
  • The Keyword Grouper- Group and organize vast lists of keywords into actionable keyword groups to turn into ad groups or website content

Strong keyword organization is the foundation of successful search marketing, and WordStream’s Free Keyword Grouper lets marketers take massive lists of target keywords and instantly group these keywords into tightly-knit, relevant groups. This advanced level of keyword organization is critical for creating effective ad groups for PPC campaign advertising and for informing content creation and site navigation for SEO.

Beta user and independent search marketing consultant Ian Hughes said of the tools: “The great thing is that the two tools really complement each other: The Keyword Niche Finder lets me quickly identify not only single keyword ideas, but the most popular clusters of keywords, and The Keyword Grouper is great for making sense of a lot of data or a long list of keywords you’ve already created.”

With The Keyword Niche Finder, marketers can type in terms related to their business and receive a list of the most popular and relevant keywords for their websites, along with the most interesting keyword niches or clusters. Marketers and website owners can leverage the results from The Keyword Niche Finder to build and structure intelligent website information architectures or create new subsections of their existing sites to drive traffic and collect new business opportunities.

“One of the biggest challenges for business owners is determining where to begin their keyword research and how to continually expand and refine their campaigns to get maximum returns,” says WordStream Founder and Vice President of Product Development Larry Kim. “With our two new free tools, we’ve armed marketers and business owners with the power to instantly receive well-organized, prioritized lists of the most profitable keyword opportunities in their niche.”

WordStream’s subscription-based service also announced a major upgrade recently, including integration with Google Analytics and sophisticated multi-source keyword analytics. It provides users with a tool-set to take those insights to the next level by continually monitoring the performance of their keywords and offering actionable keyword suggestions that helps them grow their campaigns and revenues, all for a very affordable monthly fee.

About WordStream

WordStream is a provider of SEO and PPC solutions for continuously optimizing and expanding search marketing efforts, involving large numbers of search engine keywords. WordStream provides a scalable, private, online keyword workbench—which includes a free keyword tool and an AdWords tool—for conducting keyword discovery, keyword research, keyword grouping, search marketing workflow and for turning research into action.

WordStream believes that an organization’s keywords are a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to search marketing success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of search marketing efforts.

WordStream Press Contact:
Ken Lyons, Marketing Manager
617-963-0563, klyons@wordstream.com

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6 Call Attempts for Better Lead Conversion

Posted by James Harrison in Internet Marketing on Dec 10th, 2009 | 1 Comment

I know this doesn’t have too much to do with SEO. But, I read this very interesting whitepaper about calling your leads (that could be generated through SEO) multiple times to increase conversion rate.

Leads360 recently performed a study that shows six calls equals success when trying to contact a lead. According to Leads360 on the first call attempt there is only a 39% chance of contacting that lead, making just one more attempted call increases the chance of contact to 72%. That’s an increase of 87% simply by making 1 more call attempt. However six is the magic number of call attempts, according to Leads360 if you make 6 call attempts there is a 93% chance of contact which is referred to by Leads360 as nearly the maximum possible contact rate.

Leads360’s studies also showed that 50% of leads are never contacted a second time. Call attempts are very imperative to maximizing contacts and conversions, leads are not inexpensive by any means and valuable leads could be lost by not making the correct number of attempts.

In order to maximize the value of your leads and become a successful sales team, it is highly advised that you track key metrics such as call attempts and implement a sales workflow that enforces six contact attempts.

You can download the actual whitepaper case study here.

Plugins I Installed for Wordpress SEO-Blog Optimization

Posted by James Harrison in Blog SEO on Dec 9th, 2009 | No Comments

Google Analytics for WordPress – This plugin makes it simple to add Google Analytics with extra search engines and automatic clickout and download tracking to your WordPress blog.

HeadSpace2 – Meta-data manager on steroids, allowing complete control over all SEO needs such as keywords/tags, titles, description, style sheets, and many many other goodies.

Post Teaser – Post Teaser generates a preview or “teaser” of a post for the main, archive and category pages, with a link underneath to go to the full post page. It includes features to generate a word count, image count, and an estimated reading time.

OR

Limit Posts – Limits the displayed text length on the index page entries and generates a link to a page to read the full content if its bigger than the selected maximum length.

Recent Posts – Returns a list of the most recent posts.

Redirection – Manage all your 301 redirects and monitor 404 errors

SEO Title Tag – Search engine optimize your blog’s title tags. Create a customized title tag for any post, static page, category page, UltimateTagWarrior tag page – indeed, any URL! And will auto-insert the tag name into the title on tag pages generated by Ultimate Tag Warrior plugin. Admin allows for mass editing of title tags.

WordPress SEO Pager – An SEO-enhanced pagination control for WordPress.

Advanced Permalinks – Allows multiple permalink structures, migration of permalinks without redirections, permalinks for posts in specific categories, and categories without a base

FeedWordPress - Simple and flexible Atom/RSS syndication for WordPress

SEO Friendly Images – Automatically adds alt and title attributes to all your images. Improves traffic from search results and makes them W3C/xHTML valid as well.

SEO Smart Links -SEO Smart Links provides automatic SEO benefits for your site in addition to custom keyword lists, nofollow and much more.

Other Worpress Plug-ins that Have Nothing to do with SEO

WordPress Database Backup – On-demand backup of your WordPress database. Navigate to Tools → Backup to get started. (You don’t really need this one if you use GoDaddy or BlueHost backup or if you have the latest Worpress Installation)

Get Recent Comments – Display the most recent comments or trackbacks with your own formatting in the sidebar. Visit Options/Recent Comments after activation of the plugin.

Gravatar – This plugin allows you to generate a gravatar URL complete with rating, size, default, and border options. See the documentation for syntax and usage.

WP Super Cache – Very fast caching plugin for WordPress. WP Super Cache must be configured. Go to the admin page to enable and configure the plugin.

Sociable – Automatically add links on your posts, pages and RSS feed to your favorite social bookmarking sites.

TweetMeme Retweet Button – Adds a button which easily lets you retweet your blog posts.

Cookies for Comments – Sets a cookie that must exist for a comment to be allowed through

Lifestream – Displays your activity from various social networks. (Requires PHP 5 and MySQL 5)

Ping Crawl – Every time you make a post on your blog it grabs similar posts from other blogs that allow pingbacks using the post tags. It then links to them at the bottom of the post as similar posts. It then executes the pingback on all the posts. You can specify how many posts to do per tag and that many will be done for each tag you use in your posts. Typically it has about an 80% success rate with each ping back and they are legit so the ones that fall into moderation tend to get approved. This creates quite a few deep links for each blog post you make and through time really helps with your link building. Especially for new blogs.

40+ Questions to Ask About Your Pay-per-Click Campaign

Posted by James Harrison in Pay Per Click on Dec 3rd, 2009 | 2 Comments
40+ Questions to Ask About Your Pay per Click Campaign

Before getting started, it is a good idea to learn everything there is to know about your website and service. The more you know, the easier it is to be creative with keyword selection/expansion & ad creative/banner designs. Beside that, knowing what sets your website apart from the competition could be your best advantage if used correctly.

the website

    • What are the goals of the website? What is being counted as a conversion (acquisition)?
    • Goal value – What is the cost per acquisitions (CPA) goal?
    • How will we be tracking these goals?
    • What does your website have to offer? Why are you promoting these products? Who wants your products? Why would visitors buy your product instead of the other guys on the 1st page? Anything about your website that makes user experience unique?
    • Visitor Demographic – What is your desired traffic type?
    • What is the daily budget?
    • Any historic stats confirming keywords to use? Any keywords client really wants?
    • Sales, Coupons, Free Shipping, etc.?
    • Affiliations, member of, Awards?

    the account(s)

      • What engines are you using? PPC Account Login Info
      • Geo-targeting – Is there a desired Area, Country, City or Language?
      • Content & Placement network? (Google AdWords)
      • How is reporting handled?
      • Are you sending visitors to special landing pages? Can you optimize or create landing pages?

      tracking & conversions

        • How are visitors being tracked? Analytics login info.
        • Are all conversions an goals setup for automatic tracking?
        • Are keywords being tracked individually? URL’s Appended?
        • Goals created in analytics? What goals are being tracked and where are they being tracked and reported?
        • Tracking codes on webpages?

        Ok, now we have the information we need to begin what really counts; optimizing the accounts..

        account optimization

          • Keyword Match Type Optimization?
          • Individual keyword bids/bidding?
          • Ad Group Bidding?
          • Placement Network Optimization?
          • Content Networking Bidding?
          • Keyword Status’ and History?
          • Day/Week part bidding?

          ads

            • Multiple Ads Running at All Times. Setting set to rotate?
            • Keyword in Title and Ad Text (Q-score)?
            • Ad creative destination URL (special pages for ads?)
            • Dynamic Keyword Insertion?

            which keywords matter? (sometimes it’s not the keyword)

              • Keywords with Highest Cost
              • Keywords with Most impressions
              • Keywords with most Clicks
              • Keywords with Most conversions
              • Keywords with lowest Cost per conversion
              • Keywords with Highest CPA or No Conversions
              • Keywords with Highest conversion rates
              • Keywords with Highest CTR
              • Keywords with Most Clicks
              • Keywords with Highest cost per click
              • Keywords with Lowest cost per click

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