James Harrison’s Internet Marketing and SEO Blog

Internet Marketing Time Management

My girlfriend wanted me to spend some quality time with her last night. I told her “tonight might not be a good night for us because I wanted to knock out some tasks for one of my personal sites“. She asked with impatience “how much more work do you have to do until that site to will be done?” I laughed… She asked “What else do you have to do? Maybe I can help.” So I just blurted out some tasks to her…

I have to upload all my pictures, videos and html files to all the torrents. Before that, I must make sure the files are watermarked and have keyword-rich file names so they show up on searches and get downloaded.

I have to go into one of my flickr accounts and find all pictures related to my site and comment on all of them to get internal links (build pr) back to my profile. Maybe even comment with a link to the site that I am promoting.

I have to go to socialmarker, start a profile, submit my site and other resourceful sites to every site possible.

I have to create various ads to post in various cities on free classified sites like craigslist and kijiji to build a some awareness.

I have to create some type of press release/top 10 tips/tutorial and distribute it to every press release/content site and hope for it to get picked up.

I have to convert the press releases to PDF files and submit them to PDF directories, then convert all PDF’s to PAD’s and submit them to software directories.

I have to start a ebay profile with keyword-rich, website related content with links back to my sites and create an Amazon account and recommend some books I have read relating to the industry.

I have to go and comment on every blog related to my site that I’ve found interesting.

I have to create a banner to add to banner exchanges.

I also have to submit my site to every free directory on the net…

She got the point immediately.

It’s an on going process that can’t be done tonight.

Before she could say anything, I remembered what my co-worker Jeff said to me. When creating a list of all the tactics you plan to implement, estimate the time each tactic will take, determine the projected impact/results you think they will make and the cost. Use these metrics to determine the urgency and importance of each tactic. This way you can see what’s fast and free, then what takes a little more time but still free, what’s fast and cost money and so on. Or you can sort it by impact results. What’s fast and will have the greatest impact, what will have the greatest impact and is free, then what will have the greatest impact and take the shortest amount of time and so on. All this is based on your own goals.

I said to my girlfriend, “just you asking me that question definitely makes me realize that my internet marketing time management is all out of whack“. So instead of actually working on a tactic last night, I created a list of all the tactics I wanted to do and carefully thought about how important each tactic was compared to the other. Based on cost, time and projected impact.

I learned very quickly that my time estimates were off and that my tactic order was all wrong. This was also great to do because I was forced to think about (research) how much of a difference ‘tactic A’ will make compared ‘tactic B’ and ‘C’.

So I wrote this just to remind myself that taking the time to properly plan out my strategies can actually save me more time and can help me achieve my goals faster.

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Technorati SEO

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Link Tunneling Explained - Link Building SEO

define:link tunneling

Get links from all the sites linking to your competitors and from all the sites linking to the sites linking to your competitors. Then if you can’t get links from your top competitors, seek to get links from all the sites your competitors are linking to … Link Tunneling.

Here is the JameSEO way of describing link tunneling…

The main point I’m trying to make is, if you can’t get links from the big boyz in your industry, try to get links from the sites they are linking to. SEO Chat has a great tool called the Site Link Analyzer. Use this tool to see who your competitors link to. You’ll be surprised how easy it is to get one from those sites.

Join the community…

Hope you enjoyed my definitions of link tunneling.

More Link Building Articles

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SEO Video - Keyword Placement

ON PAGE SEO VIDEOS

A few places to place your keywords on a webpage…

Then I remembered more places…

“The search engines look at many factors. They look for the words throughout the page, both in tye visible page and in the HTML source code for the page. Each time they find the word, they are weighted in some way. A word in one position is “worth” more than a word in another position. A word formatted in one way is “worth” more than a word formatted in another”….

“You’re putting keywords into your web pages in such a manner that the search engines can get to them, read them, and regard them as significant.”

“If a search engine finds the relevant keywords on your page, that’s good. If it finds the keywords in the right places on the page, theat’s a really powerful thing that differentiates your page from your competitors’.”

Peter Kent: Author of Search Engine Optimization for Dummies

I can quote Pete all day, but that wouldn’t be fair to his book. If you haven’t read it yet, it’s never too late!

background image could be named a keyword too. 

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On Page SEO - Keyword Placement

I Hope y’all like my video on on page SEO. My buddy just asked me a pretty simple question, so I answered it with a video.

In my video about locations on your site to place your keywords, I mentioned the following locations:

• Title Tag - Everybody knows how important the title tag is. I sure as hell do! I love the title tag. It’s definitely one of my favorite tools in SEO. Remember to think prominence & density, but don’t forget to think about how it will look to the visitors on the SERP’s.

• Meta Description - Occasionally this will show up on the SERP’s so choose wisely. This can make a difference in your click-through-rate. Make sure you add keywords and make sure they are very similar to your keyword-rich content.

• Meta Keywords - They still work! I’ve seen sites rank for terms you can only find in their Metas. Don’t spam. Think prominence & density. Make sure every word in your keyword metas is in the page.

• Table Summaries - Add your keyword to the table summaries. Aim to make them similar to the headers in that table or the main keywords of that section.

• File Name - Save your file as your keyword. i.e. dirtbikers.htm. This way it shows up in the URL.

• Header Tags - <H1> = keyword 1 &/or keyword 2. <h2> = keyword 2 &/or keyword 3 & so on.

• First 10 Words of the Page - The more prominent you can make it, the better.

• First 1/3rd or Content - Make sure your keyword is in the first 1/3rd of your content. Try to trickle down the keyword priority throughout the content.

• Keyword Style - Bold, underline, italicize or give the keyword its own style (css & name that style that keyword). This allows the keyword to stick out to users and bots.

• Picture File Name - When you save your pictures, make sure you save them as your keywords. ie. blue-keyword.jpeg.

• Picture Attributes - If the picture links to another page, give it a title attribute. title=”main keyword of page linking to” and don’t forget the alternate attribute; alt=”keyword”.

• Caption of Picture - Adding the keyword to the caption not only tells the visitors how relevant that picture is to your site, it also helps the pictures rank in image searches.

• CSS File - This is probably one of those locations that doesn’t really matter, but it’s another spot that could give you the cutting edge necessary to compete. Think Ceteris Puribus.

• Internal Linking Page - Put the keyword in the anchor text and title attribute of a link pointing to another page on your site. This shows that you link to relevance and it’s also another chance for you to help that other page out.

• Last 10 Words of the Page - Give the bots something to remember. Be relevant head to toe.

Now, I have to be honest with you. I don’t really know the order of importance of these keyword placement techniques. I know some matter and some don’t. Some may make a difference in your rankings in one search engine but not in the others. Some may be beneficial to the user and some could actually hurt your site esthetics.

JUST DON”T SPAM!

Here are a few things to remember when placing your keywords on your webpage.

• USABILITY - You have to think, if the user searches for this keyword and clicks on your site, that person should be able to identify your words right away. Keep it natural. Stay away from the obvious keyword stuffing.

• DENSITY - Sometimes you may have a site that’s competing with other sites with high density of your targeted keywords. How dense should your keywords be? 6%, 16% 20+%??????  Density should probably be based on the engine & competition.

• SURROUNDING CONTENT - The spiders are getting smarter. They are starting to see if you have similar, latent and relevant content surrounding your keywords. Create content that intensifies your keyword within it. I like to use Quitura to see what kind of words should be surrounding my content.

• TOPIC - Ok, so your site is about commercial loans. Not only do you put commercial loans throughout your page, you make your page EVERYTHING COMMERCIAL LOANS. Commercial loan source, mortgage brokers, commercial & residential loans, bad credit loans, loan applications, etc. If the visitor just types in “commercial loans” you have to think to yourself what is the visitor trying to accomplish?

• COMPETITION - Look where your competition is placing the keyword. If theirs is in the <h1>’s, put yours in the <h1>. Make the keyword more prominent in the content, title and metas. One thing I like to do is, print out the top 10 pages ranking for my targeted keywords and highlight all the places my competitors are placing those terms. Sometimes you’ll see a pattern (sometimes you don’t) and you should do what it takes to fit right in. Remember to check your competition’s link strength. You make be wasting your time on all this on page SEO.

• PROMINENCE - This to me is big. I should have placed it first, but I like to save the best for last. Think of all the strongest places you place your keywords on a page. The title, the header, the url, near the top of the page… You can’t get more prominent than that. But if possible, try to make other prominent places on your page.

I hope this helps you locate more locations to place your keywords on your site. If you know of other places to place your keywords, PLEASE comment them in this post. Thanks!

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